Email and Video Marketing Virtual Assistant Services
Is the process of using email and video to broadcast a message to a company's target audience, in an effort to grow the business and create further brand awareness.
Selling face to face is still the most effective way to close sales and build trust. With companies having national and global reaches that is not always possible. Video marketing messages builds trust and can even be used to generate sales. This is the 2nd best option if you cannot meet someone face to face.
Nowadays you can segment your messages and email lists based on numerous behaviors, thus allowing you to deliver the right message to the right person at the right time.
A Sales Tactic
Individuals may not be ready to buy from you now, but you can use your email and video marketing strategy to slowly drip information to them over time. Marketing data historically shows it often takes 5-20 interactions before someone buys from you. Use this strategy to keep your brand first in mind when they are ready to buy.
Google Loves Videos
Email and video marketing message often come straight from a blog because doing so boosts your SEO. Google loves videos and you are more than 50 times more likely to show up in first on Google if your website has a video embedded into it. Also, Google owns YouTube, so the power behind videos, especially ones coming from YouTube is powerful!
Videos allow you to explain what you do and how you can help people. Whether it is an explainer video, contest giveaway, or sales-focused video builds trust and is much more engaging to the majority of people you target.
With a sound strategy, email and video marketing lets companies reach the right individual, with a tailored offer, at the best time based on the online behaviors of that individual you are targeting. With a call-to-action you can allow people to set appointments and even call you right from your message.
Email and video marketing starts a back and forth conversation that will benefit you and your target audience. Try to encourage your list to share their ideas, opinions, and questions. The back and forth engagement can spread very quickly, which can turn into an immediate impact for both sales and overall engagement.
Your video and email message can also be used on social media, allowing your message to reach people that are not on your list, whom you can also target based on specific demographics, and also those who also follow you on social media but are not on your email list.
Maintain Business Relationships
Growing your business does not always have to equate talking to your potential customers directly. Vendors, influencers, and others we establish relationships with can really help grow a business. A targeted outreach to these important people will assist in maintaining valuable relationships.