Top Content Marketing Services
Content marketing is the process of creating and distributing online content in the form of blog posts, info graphics, videos, and social media posts to help companies build their brand and grow their business online.
Build Trust
more that you can provide value and education through your content, the more your target audience will trust you. This information can help your target audience deal with unforeseen challenges and pain points. Do this and you will build a bridge between you and them. People do business with those that help them. We tend to like and trust companies that do this.
Repeat Opportunities
If you continually put out good content, people will keep coming back, thus providing you more and more opportunities to get in front of those people, build long-term value, which leads to better brand awareness, which leads to more sales in the long run.
Lead Generation
Most companies write content that can easily be a segway into their products or services. High quality content will keep your target audience coming back for more, builds trust, credibility, and is a great way to generate leads. If you want to take it a step further, you can even tie in a lead capture form that offers benefit inside the article for a seamless transition.
Brand Image
For many consumers brands very often will need to earn their respect before making that first purchase. On the web brand image is everything, and quality content, properly syndicated, facilitates a trusted brand name. Writing top-notch content, puts you in control of your brand’s reputation.
Create Authority
People buy from people and companies that they trust. Rich content specific to your field that is properly syndicated is one of the best ways to gain trust, credibility, and even likeability from your target audience. This is a time-tested benefit that is here to stay.
Boosts Social Media
More and more companies are using social media outlets like LinkedIn and Facebook to broadcast their content. If you are a business in today’s world, you need a social media presence. Consumers want to see that you are a trusted resource when they see you on social media. To be that trusted resource, content is kind.
Web Traffic
A large majority of traffic for content nowadays is driven by social media post engagement. With the ability to do PPC and SEM right from social media hubs such as Facebook, you can drive traffic through boosted posts and ads. If you run ads on your site, that also drives revenue.
Brand Awareness
There is no better way to build a brand online then to engage with your target audience and that is exactly what a good content marketing strategy with engaging content can do for you. Consumers will be more likely to talk about and share your brand if you give them something to talk about and share
Marketing Channel Success
Synching up all marketing channels can be done through software nowadays, but these channels don’t work as well without quality content. Content is the sticky glue that holds all marketing channels together, and it provides value to every channel. Beyond that it unifies your message across all channels for more consistent branding.